Arbitrage (and Egg Prices)
2021-01-24
An arbitrage is when people make money by exploiting a market inconsistency.Keep Reading
Cognitive Dissonance (and Lollipops)
2021-01-09
Cognitive dissonance is the stress of having two things in your mind that contradict one another.Keep Reading
Cost Curves (and Cookies)
2020-12-28
Cost curves tell you whether (and how fast) a product is getting cheaper to make.Keep Reading
Collusion (and Maple Syrup)
2020-08-27
Collusion is when business collaboration becomes unfair or anticompetitive.Keep Reading
Subscriptions (and Chocolate Milk)
2020-08-17
Subscriptions are a popular business model, because they enable companies to learn a lot about their customers, and increase their loyalty over time.Keep Reading
Indexes (S&P 500, etc.)
2020-08-05
‘Indexes’ are measuring sticks for markets – lists of stocks designed to reflect how a broader group of stocks is doing.Keep Reading
Inflation (and $5 Candies)
2020-07-20
Inflation is when prices rise because demand exceeds supply.Keep Reading
The Four P’s of Marketing
2020-07-17
“The Four P’s” refers to the four crucial aspects of marketing: Product, Price, Promotion, and Place.Keep Reading
Intellectual Property (and Meatball Recipes)
2020-07-10
Intellectual property is work which can be protected by patent, copyright, or trademark law. Keep Reading
Supply Chains (and Sundaes)
2020-07-07
A supply chain is where a product comes from: including all the factories, farms, warehouses, ships, trucks and planes that create and deliver it.Keep Reading
Vertical Integration (and Apples)
2020-07-01
Vertical integration is when one company controls everything needed to produce and deliver its product to consumers.Keep Reading
Core Competence (and Fluffy Muffins)
2020-07-01
Core competence is what your business is really great at.Keep Reading
Commoditization (And Pizza Dough)
2020-06-09
Commoditization is when a product is so easy and cheap to make that the price keeps dropping until almost everyone can afford it.Keep Reading
Price Elasticity (and Pies)
2020-05-30
Price elasticity is how much more (or less) of something people will buy if the price goes down (or up).Keep Reading
Gross Margins (And Gross Sandwiches)
2020-05-30
Gross margin is the profit you make when you subtract the direct costs of producing your product from the price you sell it for.Keep Reading
Variable Costs (and Lemonade Stands)
2020-04-12
Variable costs are things you use up as you go in your business: the more business you do, the more you must spend on them.Keep Reading
Deflation (and Donuts)
2020-04-09
Deflation is when prices drop because machines make things cheaper, resulting in commoditization, fewer jobs, and lower income for most people.Keep Reading