What if the U.S. had great marketing for heat pumps? They do in other countries… take a look at these awesome heat pump TV ads I found on YouTube.
Apparently Thailand, Pakistan, India, Greece, Spain, Italy, and New Zealand are all places where heat pumps are popular enough to warrant big-budget TV brand ad campaigns. The ads seem targeted mostly at younger adults and families, with an emphasis on high-quality air, fast cooling and quietness, and climate-friendliness in some cases. And they’re from a variety of brands including Daikin, Mitsubishi, LG, Samsung, Hitachi, Carrier, Gree, Rinnai, BPL, Kenwood, Haier, and Blue Star. With tie-ins to Disney, Marvel, and other big name brands and celebrities.
I was blown away by the quality, sophistication and fun factor of these ads, but you be the judge… enjoy! (Here’s the YouTube playlist if easier that way)
Thailand
All these videos have millions, or hundreds of thousands, of views on YouTube.
Pakistan
This first ad has 5.6 million views on YouTube.
India
This first ad has 52 million views on YouTube… I don’t know why. The second one, with cricket star Virat Kohli, has 13M views.
Middle East
Greece
Italy
Spain
Ireland
New Zealand
Unspecified/Global
If you liked these videos, please share this post on social media and with other folks who care about heat pumps, climate tech consumer education and how to make the energy transition go faster…. thanks!