Crowdfunding (and Megaphones)
2021-01-06
Crowdfunding, a combination of online fundraising and marketing, is a powerful way to raise money from strangers for all sorts of projects.Keep Reading
Greenwashing (and Chameleons)
2020-11-27
Greenwashing is when companies try to disguise how bad their products and practices are for the planet.Keep Reading
Digital Advertising (and Puppies)
2020-08-28
Advertising, a very old business model, has become even more powerful in the digital era due to precise targeting (at the expense of your privacy).Keep Reading
Evangelists (and Climbing Mountains)
2020-08-01
Evangelists are people who use their charisma and personality to build innovative products and organizations.Keep Reading
Freemium (and Brutal Competition)
2020-07-31
Freemium is a business model where an app or web service has a both a free version and a ‘premium’ (paid) version with better features. Keep Reading
The Four P’s of Marketing
2020-07-17
“The Four P’s” refers to the four crucial aspects of marketing: Product, Price, Promotion, and Place.Keep Reading
Segmentation (and Winning Elections)
2020-07-07
Segmentation is about dividing your market into subgroups of people who want different things, then figuring out how to win their business.Keep Reading
Differentiation (and Haircuts)
2020-07-07
Differentiation is how you make your product stand out from the crowd.Keep Reading
Price Elasticity (and Pies)
2020-05-30
Price elasticity is how much more (or less) of something people will buy if the price goes down (or up).Keep Reading
Opt Ins And Outs
2020-05-25
‘Opting-In’ is when you make a choice to be part of something. ‘Opting-Out’ is when someone volunteers you, and you must ask to get out of it.Keep Reading
Price Discrimination (And Early Birds)
2020-04-15
Price discrimination is when you charge different groups of people different prices for the same product, by creating slight product variations.Keep Reading